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I recently had the privilege of leading a group brainstorming discussion on the topic of student housing turn with managers in the Gainesville apartment market. I’m a marketing guy, so the extent of my “turn” knowledge is to make sure that I stay far, far away from my clients... Continue Reading
I have had a number of people ask me how I use social media for my business. Mastering social media is much more intricate than simply building a Facebook presence with lots of followers or having a blog with lots of posts. Instead, it's about making sure the right message are reaching the right... Continue Reading
Maybe it's my fault.Maybe I led you to believe it was easy when it wasn't.Maybe made you think my highlights started at the free throw line, and not in the gym.Maybe I made you think that every shot I took was a game winner.That my game was built on flash, and not fire.Maybe it's my fault that... Continue Reading
A few weeks back, I posted some thoughts about using emotion to rent apartments. In the post, How Can a Guerilla Marketing Class be Emotional?, I specifically talked about the power of words and how using the correct words can create an emotional bond with your prospective renters. Here's a... Continue Reading
It’s tough to keep a 35 year old property looking great and leased up. But that’s exactly what the property manager for one of our apartment clients in Orlando has been able to do. I’ve been consistently impressed by the quality of her marketing, the overall maintenance of her... Continue Reading
The National Apartment Association is predicting a higher employee turnover rate for the multifamily housing industry. One in five property managers and nearly one in three leasing consultants are expected to be in a new position this year. During the five years I spent as a Ben & Jerry's... Continue Reading
Guest Post by Thad Boucher, University of Florida business student. SwampRentals.com’s spring intern class of six University of Florida students recently held a power lunch for apartment managers in the Gainesville area called Insights from the Inside. The team provided a look at student... Continue Reading
Guest Post by Cynthia Plunkett, University of Florida Journalism Senior. Many prospects use a variety of sources to find the right apartment to live their college years. We started off by introducing the value of Word of Mouth and how Social Media affects the majority of those decisions. From... Continue Reading
Guest Post by: Stephen Koepp, University of Florida Advertising Senior. My focus for Insights from the Inside was the clear communication needed to get the most out of Internet Listing Services (ILSs) like Swamp Rentals or others. Apartment communities can pay to be on an ILS and showcase their... Continue Reading
Guest post by Georgia Fojo, University of Florida Advertising Senior. As our charming group of 6 interns stood proudly in front of our audience, we knew we were ready to show off all the research, insights and tidbits that we gained from our internship with Swamprentals.com-an online apartment... Continue Reading
Guest Post by Tiffany Lasky-Tumarkin. During our research for Insights from the Inside, many prospects mentioned looking for or wanting apartment reviews when searching online for their next home. This makes perfect sense, as consumers heavily rely on other consumer’s opinions for decision... Continue Reading
Guest post by Jessica Keys, University of Florida Advertising Senior. So you’ve used various media tactics to get qualified traffic through your door, but now what? Are your CAs really making the right impression of your community? Six SwampRentals interns went deep undercover posing as... Continue Reading
