How a Top Ten Video Boosted Engagement and Leads for a Student Housing Community

At ApartmentsFor, we’re always looking for innovative ways to help student renters find the perfect home. With attention spans getting shorter and the demand for engaging content growing, we launched our Top Ten Tour Video, a dynamic video format that speaks directly to today’s college students. This fast-paced, visually engaging experience spotlights the top ten features of a student apartment community, focusing on the lifestyle benefits that truly matter.

This case study highlights how one student housing community near the University of South Florida (USF) leveraged a Top Ten Video to elevate its visibility, drive engagement, and ultimately secure more leases.

The Community: A Luxury Student Housing Property Near USF

In the summer of 2024, a 758-bed luxury student housing community in Tampa partnered with ApartmentsForBulls.com to take their marketing to the next level. They opted for our Elite Video Package, which includes a professionally produced Top Ten Tour Video, filmed then published on July 16, 2024.

Our dedicated production team worked closely with the property’s management team to craft a strategic video plan. This included scripting an engaging, benefits-focused narrative, mapping out a detailed shot list, and handling all logistics for the shoot. From scheduling filming to making sure every amenity was shown in its best light, we ensured a seamless process from start to finish.

Once the final video was ready, it was integrated into the property’s ApartmentsForBulls.com listing and strategically promoted across our TikTok, Instagram, Facebook, and YouTube Shorts channels, maximizing exposure at the height of leasing season.

The Results: More Eyes, More Engagement, More Leases

The impact was undeniable. By harnessing the power of video storytelling, this community saw a dramatic increase in engagement and lead generation. Over the course of six months, their listing engagement rose by 65%, and the number of key leads skyrocketed by 400%.

But the success didn’t stop there—at the time of data collection, the property had achieved a 31.30% year-over-year (YOY) increase in pre-leasing percentages for Fall 2025, putting them well ahead of the competition.

Video and Social Media Performance at a Glance

• 12,424 visits to the direct video link

• 246 video plays on ApartmentsForBulls.com

• 5,997 social media views

• 35 social media shares

The Power of a Top Ten Video

Why did this video work so well? The Top Ten Tour Video isn’t just another walkthrough—it’s a carefully curated, high-energy marketing tool that resonates with today’s students. Rather than a generic tour, we emphasize what truly matters to student renters, from resort-style pools and modern study spaces to pet-friendly perks and social lounges. We bring their future home to life in a way that static images or long-form content simply can’t.

Our approach goes beyond just filming; we take care of every detail—strategizing, scripting, coordinating, shooting, and editing—to ensure the final product is polished, impactful, and optimized for multiple platforms.

At ApartmentsFor, we believe in showcasing the student living experience in a way that feels fresh, exciting, and engaging. This case study is just one example of how investing in the right video content can transform a property’s leasing success.

Ready to Elevate Your Marketing Strategy?

If you’re looking to boost your community’s engagement and secure more leases, let’s chat! Our team is here to create stunning, high-performance video content that makes your property stand out. Contact ApartmentsFor today to learn more about our Elite Video Package and how we can help your community shine.