Whether the motivation is to "save the planet" or to "save some money," going Green can pay off some pretty cool dividends. Apartment managers, with the captive audience of hundreds of residents, have the unique ability to make a positive impact on the environment while saving their owners and... Continue Reading
Are you looking for resident activity ideas for your apartment community? I recently had the privilege of moderating a brainstorming session for a number of apartment managers and regional managers during a dinner meeting of the North Central Florida Apartment Association. Here is a list of the... Continue Reading
I set aside a block of time a few days ago to research a future purchase. No joke, I visited at least 25 different websites, all selling the product that I was looking for. Not one of the websites listed their prices. Instead, they all asked me to submit a form or call them for "more... Continue Reading
I recently had the privilege of leading a group brainstorming discussion on the topic of student housing turn with managers in the Gainesville apartment market. I’m a marketing guy, so the extent of my “turn” knowledge is to make sure that I stay far, far away from my clients... Continue Reading
I have had a number of people ask me how I use social media for my business. Mastering social media is much more intricate than simply building a Facebook presence with lots of followers or having a blog with lots of posts. Instead, it's about making sure the right message are reaching the right... Continue Reading
Maybe it's my fault.Maybe I led you to believe it was easy when it wasn't.Maybe made you think my highlights started at the free throw line, and not in the gym.Maybe I made you think that every shot I took was a game winner.That my game was built on flash, and not fire.Maybe it's my fault that... Continue Reading
A few weeks back, I posted some thoughts about using emotion to rent apartments. In the post, How Can a Guerilla Marketing Class be Emotional?, I specifically talked about the power of words and how using the correct words can create an emotional bond with your prospective renters. Here's a... Continue Reading
It’s tough to keep a 35 year old property looking great and leased up. But that’s exactly what the property manager for one of our apartment clients in Orlando has been able to do. I’ve been consistently impressed by the quality of her marketing, the overall maintenance of her... Continue Reading
The National Apartment Association is predicting a higher employee turnover rate for the multifamily housing industry. One in five property managers and nearly one in three leasing consultants are expected to be in a new position this year. During the five years I spent as a Ben & Jerry's... Continue Reading
Guest Post by: Stephen Koepp, University of Florida Advertising Senior. My focus for Insights from the Inside was the clear communication needed to get the most out of Internet Listing Services (ILSs) like Swamp Rentals or others. Apartment communities can pay to be on an ILS and showcase their... Continue Reading
Guest post by Georgia Fojo, University of Florida Advertising Senior. As our charming group of 6 interns stood proudly in front of our audience, we knew we were ready to show off all the research, insights and tidbits that we gained from our internship with Swamprentals.com-an online apartment... Continue Reading
Guest post by Jessica Keys, University of Florida Advertising Senior. So you’ve used various media tactics to get qualified traffic through your door, but now what? Are your CAs really making the right impression of your community? Six SwampRentals interns went deep undercover posing as... Continue Reading
