I recently had the opportunity to sit in on a guerrilla marketing class at the Apartment Association of Greater Orlando (AAGO). The instructor, Shad Bookout from Cort Furniture, has years of experience doing lots of crazy things to help his apartment clients lease their units. At the end of the... Continue Reading
If you’re responsible for marketing your apartment community or communities, you probably spend a fair amount of your time interacting with salespeople. And maybe there are days when they take up so much of your time you begin to view them as an annoyance. I hope not, because good... Continue Reading
True story… 2 minutes ago I noticed a lead come through one of our websites. From the questions she was asking I could tell that she was a hot lead, so I decided to follow up with the community myself to make sure that they received the lead & had called the prospect back. Ring. Ring.... Continue Reading
Like it or not, if you’re in charge of leasing an apartment, then you’re in sales. And being a salesperson is 100% mental. If we’re happy, we’ll push our limits to be as positive and outgoing as we can with as many prospects as possible. If we’re upset, we’re... Continue Reading
During this past leasing season, one of our clients mentioned that he and his staff had closed 73 of the roughly 100 pieces of traffic that we sent their way. Such a high closing ratio is hard to believe, so I’ve spent the last couple of months really keying in on what makes some communities... Continue Reading
It’s easy for apartments advertising on Swamp Rentals, or anywhere else for that matter – to overlook the importance of photography. When you’re constantly driven to look for the “next big thing,” sometimes can be more advantageous to start looking at the little... Continue Reading
A number of people approached me during and after our PMs in the PM: Property Manager Mixer in Gainesville to ask about the secret to the event’s success. For those of you who may have missed it, we took advantage of a break in the leasing season to throw a party for our clients and... Continue Reading
