Adapting to New Video Trends

November 22, 2023

Posted By: Caroline Webb in Marketing Trends,

As we step into a new era, it's clear that the next generation of students is immersed in the world of TikTok and YouTube. Video content is their language, and traditional long-format real estate videos just don't cut it anymore. Recognizing this shift in preferences, our team at ApartmentsFor prioritized shifting our interview-style, 5-minute virtual tour videos to a shorter format, diving headfirst into the world of engaging and dynamic video content.

The key to this strategy?

Top 10 Videos that swiftly showcase the top 10 features and amenities of the apartments in 2-3 minutes. Our goal at ApartmentsFor is to capture the attention of students in a fast-paced digital landscape where users demand content that is not only informative but also entertaining.

Creating these Top 10 Videos is a meticulous process that reflects ApartmentsFor commitment to quality. We invest considerable time and love into each video, collaborating closely to ensure every aspect is finely tuned.

The process begins by working with the team to identify the
standout features and amenities of each apartment. From there, a detailed video plan and script are crafted, setting the stage for the visual narrative.

To bring these plans to life, we bring in a skilled videographer from Orlando, FL ensuring a professional touch that resonates with the audience. The video shoot itself is a collaborative effort, with the team working seamlessly to capture the essence of each community. Post-production involves a thorough editing process, where the management team meticulously refines the content to perfection.

The results speak for themselves. These videos aren't just about showcasing apartments; they're about telling a compelling story that resonates with the TikTok and YouTube generation. In a world where attention spans are shorter than ever, we understand the importance of delivering content that captivates and informs within seconds.

Our student housing partners love to share Top Ten videos elsewhere – the leasing team at Canopy Apartments in Gainesville uses their Top Ten video as a resource to share with out-of-state or international students unable to tour in person.

This innovative approach is more than just a shift in marketing strategy—it's a testament to our dedication to staying ahead of the curve and meeting the evolving demands of our audience.

Are you inspired to create a top 10 video for your apartment community? We'd love to chat.