College students are a big market in the apartment industry. Understanding the student market is tough because the entire generation of students cycles every 4-6 years. So, we set out to get a little information on what makes them tick. Well, at least in the world of housing and apartments. Below... Continue Reading
Renters are not responding to your staff's emails. They're definitely not responding to your automated templates. This isn't my opinion. It's something that our team has unearthed through detailed research over the last several months. While the news isn't pretty, we have distilled some best... Continue Reading
On Sunday afternoon, a fire destroyed most of two buildings at Tivoli Apartments near the University of Central Florida. In all, 24 apartment homes were damaged, displacing about 75 people. Fortunately, no one was injured. In the wake of the fire, Tivoli residents, UCF students, as well as... Continue Reading
I recently had the privilege of leading a group brainstorming discussion on the topic of student housing turn with managers in the Gainesville apartment market. I’m a marketing guy, so the extent of my “turn” knowledge is to make sure that I stay far, far away from my clients... Continue Reading
Guest post by Jessica Keys, University of Florida Advertising Senior. So you’ve used various media tactics to get qualified traffic through your door, but now what? Are your CAs really making the right impression of your community? Six SwampRentals interns went deep undercover posing as... Continue Reading
Apartment communities spend thousands of dollars each year on logo items to give out at housing fairs and other marketing events, but have you ever wondered if premiums actually work or which one is the most effective for marketing to UF students? Miriam Rattes, a member of the SwampRentals.com... Continue Reading
